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Testdsd

Teads outStream Formats Integration Guide

1. Integration Without Using a Display Adserver : Through the CMS or hardcoded

Paste Tag Dirctly onto The Page :  Preferred placement of the tag is in the footer of the page before the closing tag. o It is important that our script to find the slot when it is called. If our script is served on the top of the page before that the page was built the script cannot find the slot created (because it doesn’t exist yet). Main Advantages :  No cost on adserver impressions are not filled (increased eCPM)  The simplicity of using one platform instead of two  Full access to extensive metrics, reporting and trafficking capabilities  Possible Callback to other formats  An SSP platform used to its maximum potential

Almost everything you would expect to do from your display ad-server can be done from Teads platform

2. Integration Through a Display Adserver :

Paste Tag Dirctly into a 1×1 Pixel Slot As If It Were a Normal Campaign :  Preferred placement of the tag is in the footer of the page before the closing tag. o It is important that our script to find the slot when it is called. If our script is served on the top of the page before that the page was built the script cannot find the slot created (because it doesn’t exist yet). o Since or formats are built with a dynamic javascript code that scans the page to find an approriate position, the format will display outside of the ad-slot. To avoid any wide blank spaces, please make sure you are using the smallest ad-slot size.  If you are using an iFrame then please make sure that the iFrame you are using to integrate the outStream formats has the same domain name as the website o To do this, create the iFrame from the parent page or integrate a URL from the same domain within the iFrame (eg. Iframe src=http://samedomain…>

For additional information regarding specific information to your adserver please reach out to your respective Teads Account Manager or email [email protected]