Guess what….It’s because we’ve all been had. Diamond rings were never part of mainstream marriage proposals until the 1930’s when De Beers launched a massive ad campaign to successfully dupe the entire population into thinking that you need to spend thousands on a rock in order to get married.
Sure, if you do some digging you’ll see that certain royal groups and some rich people throughout history have exchanged diamonds as a show of love, but as far as the common man goes, no way.
Americans exchange diamond rings as part of the engagement process, because in 1938 De Beers decided that they would like us to.
Are we saying that advertising is bad? No. But buying into it can be, and going into debt to assimilate to some mythical cultural trend established by a global monopoly on rocks, well, yeah that’s kinda bad; not too mention that buying these rocks pulled from the earth by child slave labor tends to encourage immoral business practices…such as child slave labor.
Now you know….and knowing is half the battle. The other half of the battle is action, so good luck explaining this to your soon to be fiance.
A century of advertising has “Inception”-ed us so hard. Everything about the ring is a racket. The video from College Humor is hilarious but does contain some NSFW dialogue.